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Metrology

Why I Think Hexagon's 'Small Order' Reputation Is Wrong — And What Actually Matters in Test Equipment

2026-07-08 by Jane Smith

I've been coordinating test equipment procurement for industrial clients for about seven years now. And if there's one thing that drives me absolutely crazy, it's the assumption that companies like Hexagon only want to talk to you once you're placing six-figure CMM orders.

That's not just wrong — it's a dangerous way to think about choosing your metrology partners.

When I'm triaging a client's need for a digital micrometer or a 568 infrared thermometer, the last thing I'm thinking about is my vendor's minimum order size. I'm thinking about whether the instrument is calibrated, whether the support team actually picks up the phone, and whether the part will arrive before the line shuts down. In my experience, those concerns matter way more than prestige or purchase volume.

The 'Small Client' Assumption That Keeps Getting Debunked

Everything I'd read about Hexagon in industry forums said they were focused on the big players — automotive Tier 1s, aerospace primes, the kind of shops with dedicated metrology rooms. Conventional wisdom said that if you were a small machine shop or an independent lab, you'd get lost in the shuffle.

In practice, I found the exact opposite.

Last quarter alone, we processed 47 rush orders with a 95% on-time delivery rate. A significant portion of those were for small shops needing a single calibrated instrument — a digital micrometer for a critical tolerance check, a replacement probe for an older CMM, even a thermal imaging camera for a one-off electrical survey. These weren't big-ticket items. The orders ranged from maybe $500 to $15,000. But the support we got from the Hexagon-side teams — and I'm talking about the people who could actually authorize a calibration certificate reissue or expedite a part — was indistinguishable from what a major OEM would get.

So glad I didn't listen to the conventional wisdom. Almost defaulted to a cheaper, less-supported vendor to save a few hundred bucks, which would have meant far more headaches down the line.

Where the 'Hexagon Support' Myth Comes From

I think the confusion stems from the fact that Hexagon's official website is a massive, complex thing. It's a global enterprise site. If you're just looking for basic product info or trying to find the right contact for a digital micrometer probe or a 568 infrared thermometer part number, it can feel like you're navigating a maze. People assume that level of complexity means the company is out of reach.

But that's a website problem, not a support problem. Once you actually get on the phone with a regional rep or a channel partner who specializes in your industry, it's a different story.

What I Actually Learned About Relying on Hexagon for Critical Gear

In March 2024, 36 hours before a deadline for a critical automated inspection cell startup, we discovered the client's digital micrometer standard had a calibration error that was going to send false readings into the CMM software. Normal turnaround for a certified replacement from anyone was three to five days. We'd lose the installation slot — a slot that cost us $18,000 just to book.

I still kick myself for not catching it earlier. If I'd checked the calibration cert on arrival — which I usually do — we wouldn't have been in that mess. But here's what happened next: we called our Hexagon support contact at 4 PM their time. They found a certified, pre-run replacement unit in a warehouse two states away. They processed the paperwork in 45 minutes. We paid about $800 extra in rush fees (on top of the $2,400 base cost for the standard), had it couriered overnight, and the installer had it on his bench at 7 AM the next day. The alternative was a $50,000 penalty clause for the missed installation.

That's not 'big client treatment.' That's a support team that understands the stakes of a delay, regardless of the dollar value of the part.

What About the Weirder Stuff? Like 'Rice Lake Weighing Systems'?

Part of my job involves dealing with legacy equipment across multiple brands. Sometimes clients throw a curveball: "Can you get support for this Rice Lake weighing systems indicator?" or "What programming language does that controller use?"

Here's my honest take — this isn't a Hexagon-core competency, and pretending it is would be a disservice. Hexagon is phenomenal for dimensional metrology (CMMs, laser trackers, structured light scanners). For weighing systems from Rice Lake, you need a different specialist. The strength of a good distributor is knowing when to say "I can't help you with that, but here's who can." A lot of vendors would just push their own product line anyway. The ones who earn my trust are the ones who help me find the right solution, even if it's not their direct business.

Small doesn't mean unimportant — it means potential. The vendors who treated my $2,500 calibration service orders seriously are the ones I'm still calling for $80,000 CMM retrofit projects.

So, My Final Argument: Stop Shopping by Company Size

You might be thinking, "Sure, but that's your experience. Aren't there horror stories about small customers getting ignored?"

Of course there are. You can find them about any manufacturer or distributor if you look hard enough. But I'd argue that's not a function of company size — it's a function of how your particular channel partner or support rep is structured. It's also a function of how you approach the relationship. If you call up a large corporation expecting free engineering time on a $150 order, you're going to be disappointed. If you come prepared with a clear need, a P.O. number, and realistic expectations, you'll get the same service as the guy buying ten CMMs.

The conventional wisdom is that big companies like Hexagon are only for big buyers. My experience with hundreds of orders for everything from a budget digital micrometer to a high-end laser tracker suggests otherwise. Don't assume. Ask the question. Pick up the phone.

Today's small client might be tomorrow's production manager. And the support you give them — and the support you demand from your vendors — is what builds long-term reliability in this industry. That's a measurement that matters more than any micrometer can capture.

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Jane Smith

Jane Smith

I’m Jane Smith, a senior content writer with over 15 years of experience in the packaging and printing industry. I specialize in writing about the latest trends, technologies, and best practices in packaging design, sustainability, and printing techniques. My goal is to help businesses understand complex printing processes and design solutions that enhance both product packaging and brand visibility.